From 1946 Phillips 66 to 1987 diner: the building's story
The building at 1405 Central Avenue NE was constructed in 1946 as a Phillips 66 gas station — appropriately enough, given that Central Avenue was U.S. Route 66 and that Phillips Petroleum had built the brand around the highway's number. The original station operated through the postwar Route 66 boom era and into the 1960s, declining as the construction of Interstate 40 pulled through-traffic off Central Avenue. By the 1980s the building was vacant, and like many Route 66 properties faced an uncertain future.
In 1987 the building was converted into 66 Diner by entrepreneurs who recognized the appeal of the location and the structure. The conversion preserved the basic shape of the gas station — the canopy area became outdoor seating, the service-bay area became the kitchen, and the office area became the dining room — while remodeling the interior into a classic 1950s diner. The exterior was painted in bright red and chrome accents, neon signage was added, and the building took on its current diner identity. The transformation preserved the original 1946 structure while giving it a new life as a Route 66 destination.
Over the decades since 1987, 66 Diner has become one of the most reliably busy and most-recognized Route 66 establishments in Albuquerque. The diner has been featured in numerous Route 66 books, magazines, and travel features; it has hosted countless car shows and Route 66 events; and it has built a regular local customer base alongside its tourist trade. The 38-year run as a diner now exceeds the original gas station's 30-some-year run, and the diner has become as much a part of the building's identity as the original Phillips 66 was.
